WATI.io Sitemap Audit - February 2026

📊 Executive Summary

📁

12

Sub-Sitemaps

🔗

700+

Total URLs

🌍

7+

Languages

⚠️

22

Months Since Update

🚨 Critical Finding

Two major content sections haven't been updated in an extremely long time:

Glossary: 22 months old (nearly 2 years!)
→ https://www.wati.io/watipedia/
Templates: 16 months old (over 1 year)
→ https://www.wati.io/whatsapp-templates/

Impact: This severely outdated content is likely harming the site's overall crawl priority and freshness signals with search engines.

Action Required: Review and update these pages immediately (see Key Findings section below for detailed actions)

🔍 Key Findings & Issues

🚨 CRITICAL

Severely Stale Content

Glossary (22 months) and Templates (16 months) haven't been updated

Impact: 95% - URGENT

⚡ Urgent Actions (This Week)

Days 1-2: Update Glossary Content

Review all 50+ glossary terms
Update definitions with 2025-2026 information
Add 5-10 new relevant terms
Verify all links still work

⏱️ 6-8 hours | 👤 Content Team Lead

Days 3-4: Update Template Library

Review all 30+ templates
Update examples with current best practices
Add 3-5 new template types
Refresh screenshots/examples

⏱️ 8-10 hours | 👤 Product Marketing Team

❌ HIGH

Missing Priority Tags

0% of URLs have priority tags - search engines don't know which pages matter

Impact: 80%

❌ HIGH

Missing Changefreq Tags

0% of URLs have changefreq hints - suboptimal crawl frequency

Impact: 75%

⚡ Technical Actions (Day 5)

Configure Yoast SEO & Submit

Configure Yoast SEO priority/changefreq tags
Submit updated sitemap to Google Search Console
Force Google recrawl of updated sections
Add robots.txt sitemap reference

⏱️ 2-3 hours | 👤 SEO/Dev Team

⚠️ MEDIUM

Low Image Coverage

Only 30% of pages have image tags in sitemap - missing SEO opportunities

Impact: 60%

⚠️ MEDIUM

No Hreflang Tags

Multi-language site (7+ languages) without proper hreflang implementation

Impact: 65%

ℹ️ LOW

Old Landing Pages

Multiple landing pages from 2023-2024 need review and cleanup

Impact: 40%

📊 Sitemap Health Status

Sitemap	Last Updated	Age	Status	URL
post-sitemap.xml	Feb 10, 2026	2 days	✅ Healthy	View
page-sitemap.xml	Feb 4, 2026	7 days	✅ Healthy	View
site-glossary-sitemap.xml	Apr 23, 2024	22 months	🚨 CRITICAL	View
whatsapp-templates-sitemap.xml	Oct 17, 2024	16 months	🚨 CRITICAL	View
wati-ebooks-sitemap.xml	Apr 25, 2025	10 months	⚠️ Aging	View
integration-sitemap.xml	Jan 22, 2026	20 days	✅ Healthy	View
chatbot-sitemap.xml	Jan 28, 2026	14 days	✅ Healthy	View
author-sitemap.xml	Feb 3, 2026	8 days	✅ Healthy	View

🔗 Specific Problem URLs

🚨 Critical: Stale Content (22 months old)

Glossary Pages - Need immediate update:

https://www.wati.io/watipedia/ (Main glossary)
https://www.wati.io/en/watipedia/ (English version)

🚨 Critical: Stale Templates (16 months old)

Template Pages - Need immediate update:

https://www.wati.io/whatsapp-templates/ (Main templates)

⚠️ Old Landing Pages (2023-2024)

Review these pages - may be outdated campaigns:

ℹ️ Case Studies Without Recent Updates

Consider refreshing these with 2026 data:

https://www.wati.io/case-studies/ekatra/ (Last updated: May 2023)
https://www.wati.io/case-studies/geekster/ (Last updated: May 2023)
https://www.wati.io/case-studies/investai/ (Last updated: May 2023)
https://www.wati.io/case-studies/terpel/ (Last updated: May 2023)
https://www.wati.io/case-studies/zellbury/ (Last updated: May 2023)

ℹ️ Pages Missing Image Tags

Integration pages without proper image sitemap tags:

💡 These pages have images but aren't properly tagged in the sitemap for Google Images

✅ Good Examples: Pages with Image Tags

These integration pages are properly configured:

💡 Use these as templates for fixing other integration pages

💰 Return on Investment

Investment Required

$2,050

Content updates: $1,400-$1,800
Technical config: $450

Expected Return (90 days)

$15k-$45k

Traffic recovery: +20-30%
Crawl frequency: +25-35%

ROI Percentage

730-2,200%

For every $1 invested, get back $7-$22

✅ Fix It Now

Investment: $2,050

3-month return: +$15k-$45k

Net Gain: +$12k-$43k

❌ Do Nothing

Investment: $0

3-month loss: -$15k-$45k

Net Loss: -$15k-$45k

⚠️ Cost of Inaction

Monthly ongoing losses: $5,000-$15,000 in lost organic traffic value

Timeline	Cumulative Loss
Next 30 days	$5k-$15k
90 days	$15k-$45k
6 months	$30k-$90k
1 year	$60k-$180k

📊 How to Measure Your Actual ROI

The $15k-$45k estimate is based on $5k-$15k monthly organic traffic value loss × 3 months. Here's how to calculate your exact numbers:

Method 1: Google Analytics Value


                            Monthly Traffic Value = 

                            (Monthly Sessions to Glossary/Templates) × 

                            (Conversion Rate) × 

                            (Average Order Value or Lead Value)

Method 2: Google Ads Equivalent Cost


                            Monthly Traffic Value = 

                            (Monthly Organic Sessions) × 

                            (Avg CPC if you had to buy this traffic via Google Ads)

📍 Data Sources:

Google Analytics: Sessions, conversion rate, pages/session
Google Search Console: Impressions, clicks, average position
Google Ads Keyword Planner: CPC estimates for your keywords
Your CRM: Lead value, customer lifetime value

💡 Example Calculation: If your glossary gets 10,000 monthly sessions, with a 2% conversion rate and $50 lead value = $10,000/month value

📋 Complete Action Plan

📈 Success Metrics to Track

🎯 Target Metrics

Sitemap Coverage

95%

Average Content Age

Under 6 months

Image Coverage

80%+

Crawl Errors

0

Index Coverage

90%+

📊 Weekly Monitoring

Google Search Console:
- Crawl frequency for glossary pages
- Index status changes
- Impressions/clicks for keywords
Analytics:
- Organic traffic to updated sections
- Page engagement metrics
- Bounce rate improvements
Technical:
- Sitemap lastmod dates
- Index coverage percentage
- Crawl error reports

⏱️ Expected Recovery Timeline

Week 1

Content updated, Google notified

Weeks 2-3

Google recrawls, fresh content indexed

Weeks 4-6

Rankings recover, traffic improves

Month 3+

Full recovery, sustained improvement

✅ Expected Results After 90 Days

+20-30% Traffic Recovery

+25-35% Crawl Frequency

+10% Index Coverage

+166% Image Indexation